The Poetics of Cliché: Emma Bovary; Love as Cliché 3/9

Series: Friday Lecture Series
Date: Friday 25 November 2011
Time: 17:00
Venue: Lecture Hall
Running time: 54 mins

Mark Cousins' lecture course will examine the power of formulations in language or in images which would normally be described as cliché. It asks why it is nonetheless that they exercise such a continuing power over us and why we respond to them. In the course of the lectures he will examine various concepts of the ‘imaginary’ and the use of ‘imaginary’ to explain certain mechanisms in that area called everyday life. 

Friday 25 November, Emma Bovary; love as cliché

The cliché represents an insoluble problem for language and art in modernity. Technology, cities and forms of signification all entail a radical increase in the volume and density of discourse. This produces both a standardisation of discourse and a revulsion from this standardisation. A new type of tension develops between the standard and the rare or the original – a different tension from that between the copy and the original. The first term of the lecture course follows this tension by giving attention to the notion of the cliché, whether it be in language or in the arts, architecture and design, and its role in politics and administration. The question of the cliché even extends to people’s lives when they are considered to be living clichés, a new type of zombie.

Further lectures in the series: Fridays 25 November, Emma Bovary; love as cliché; 2 December, Administration; the biopolitics of language; and 9 December, Place Settings; design and cliché

Mark Cousins is director of History and Theory at the AA. He is a founder member and Senior Research Fellow at the London Consortium Graduate School. He is Guest Professor at South East University Nanjing and has been Visiting Professor at Columbia University

All lectures are open to members of the public, staff and students unless otherwise stated.

February 2020
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The Architectural Association receives Taught Degree Awarding Powers by the Lords of Her Majesty’s Most Honourable Privy Council.

The Architectural Association (AA), the oldest independent school of architecture in the United Kingdom, is pleased to announce that it has been granted the power to award its own degrees. As of 1 October 2019, the AA has the right to establish new academic programmes and degree awards and is working to create some of the world’s most pioneering courses in architecture to shape and build the future.

Taught Degree Awarding Powers (TDAP) give UK higher education institutions the right to award bachelor’s and master’s degrees. Prospective students worldwide can apply to the AA Foundation Course (Foundation Diploma), Experimental Programme BA(Hons), Diploma Programme (MArch), and nine taught postgraduate programmes encompassing History and Critical Thinking in Architecture (MA), Projective Cities (Taught MPhil) and Sustainable Environmental Design (MSc/MArch), amongst others.

AA Director, Eva Franch said, ‘since our founding in 1847 we have never ceased to create new horizons, institutionally and academically. This is a significant milestone for the AA and demonstrates how we have grown and progressed as an institution that has always valued independence. Receiving TDAP marks a new era for our institution; these are exciting times for the AA. The process has required considerable work from all members of staff and students. I would like to take this opportunity to credit them for this major achievement’.

President of the AA Council, Victoria Thornton added, ‘the TDAP process has recognised our strong governance, academic standards, scholarship and teaching as well as the environment supporting the delivery of taught higher education programmes’.

The School’s application for Taught Degree Awarding Powers was supported by the Architects Registration Board, the Royal Institute of British Architects and The Open University.